Delicious food is no longer sufficient. Your marketing determines whether you’re completely booked or simply forgotten if you own a café or restaurant.
This is a clear, professional approach to increase foot traffic, generate buzz, and foster loyalty.
1. Use Google My Business to Find Your Business Where It Counts
- More than 70% of new customers find cafés on Google.
- Improve your GMB profile by adding genuine photos, current hours, and response reviews.
- Post updates once a week, such as menu modifications, special offers, or photos of the atmosphere.
✅ Your second storefront is your GMB. Keep an eye on it at all times.
2. Instagram = Static posts under Your Visual Menu Reels. Demonstrate what dining at your establishment is like.
- Make use of high-energy cuts, geo-tags, and popular music.
- Content buckets for each week include: New Launches, Customer Moments, and Behind-the-scenes.
- Think of Reels as “short trailers” for the tone of your brand.
3. Micro-Influencers > Big Names Collaborate with three to five regional food producers.
- Send out invitations for tastings and allow for creativity.
- Use branded hashtags when reposting user-generated content (UGC).
- 🎯 Their content gains credibility more quickly than your own advertisements ever will.
4. Offer straightforward hooks, such as “Buy 4 Coffees, 5th Free” or “10% Off 3rd Visit,” to demonstrate that loyalty is a retention strategy rather than a luxury.
- Digital punch cards are superior to paper.
- Take your regulars by surprise. Small, considerate gestures are remembered.
- 🔁 Repeat business from returning customers is 60–70% more likely.
5. Co-Host, Host, and Remain Current
- Organize monthly poetry, stand-up, and live music events.
- Work together with regional bakers, artists, or makers.
- Use WhatsApp groups, Instagram, and GMB to promote.
💡 Not just the espresso draws people back, but the experience does.
Last Word
Don’t wait for word-of-mouth. Engineer it.
Your café can go from being open to being booked out week after week with the correct approach.
- Let’s have a conversation : https://cal.com/encesmarketing
- Or for a free homepage audit, visit Ences Marketing or DM us.
#LocalSEO #EncesMarketing #CafeMarketing #RestaurantGrowth #InstagramForRestaurants